EFAA Privacy Policy

At EFAA, we are committed to maintaining your privacy in accordance with the Data Protection Act 1998. Our Privacy Policy explains our commitment to data protection and the use of your information in providing you with the services and information you require.

Information collected through any on-site registration process is collected by EFAA to enable EFAA, EFAA's official commercial partners / sponsors and carefully chosen third parties and other organizations to contact you by various means, including but not limited to mail, telephone, SMS, MMS, fax or email to send you information and notify you about products and services which may be of interest to you in accordance with your preferences.

We will take reasonable care to keep your information secure and to prevent any unauthorised use of it. We may change this Privacy Policy from time to time and the change will take effect once the revised Privacy Policy is available.

Please refer to this policy each time you submit your personal information.

In processing your information for reasons stated in Collection & Use of Personal Information it is possible that your personal information may be stored or transferred outside the UK to countries where data protection law is less stringent than in the UK.

Collection & Use of Personal Information

This website is administered by EFAA who are committed to responsible processing and collection of personal information in accordance with the Data Protection Act 1998.

Use of registered user information by EFAA

Personal information collected is used for the following purposes:registration and general administration providing site access for you sending information (e.g. newsletters) and marketing materials to you on goods and services either requested directly by you through the site or deemed appropriate in accordance with your consents statistical analysis, market research and site use evaluation.

Third party sites

This privacy policy applies only to this website. EFAA does not control any third party sites linked to this site and we are not responsible for the content of any third party sites or the privacy practices of these sites. We encourage our users to be aware of this when they leave our site and to read the privacy statements applicable on those sites.

Cookies

EU Cookie directive

From 26 May 2011 a new European Union directive requires us to gain the consent of our users to download cookies on to their machines.

There are various methods we could use to gain users consent. For example, we could use pop-ups; prompting users to tick a box to confirm they give permission for us to download cookies on their machine. Alternatively, we could use an online form that all users must complete before using the website.

We consider both of these solutions as obtrusive. We want our users find information and services quickly. Therefore, we have taken the decision to promote how we use cookies on our website instead. This will enable users to make an informed decision whether they want to disable this feature.

There are links on our terms and conditions and disclaimer pages which are in the footer of every web page pointing to this information.

What is a Cookie

Information may be sent to your computer in the form of an Internet "cookie" to allow our servers to monitor your requirements. The cookie is stored on your computer. Our may request that your computer return a cookie to it.
These return cookies do not contain any information supplied by you or any personally identifiable information about you. However, we use cookies to keep track of your shopping cart when you are using the EFAA Store Online.

Such measures are necessary to allow the EFAA to measure the usability of the systems, which will help to continually improve user experience of our websites.

Your browser software should however enable you to block cookies if you wish to. For more information about cookies, please visit www.allaboutcookies.org.

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

Performance Cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Functionality Cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located.

These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Targeting or Advertising Cookies

These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

Google Analytics

EFAA uses Google Analytics, a web analytics service provided by Google. Google Analytics collects first party cookies, which are text files placed on your computer to collect standard internet log information and visitor behaviour. This information is sent to Google and is used to evaluate how our website is being used. This enables EFAA to compile statistical reports. A full list of cookies used by Google Analytics and explanations on how these work are available on the Google code website.

EFAA does not collect (nor allow any third party to collect) personally identifiable information of visitors to our site. We will not associate any data gathered with any personally identifying information. We will not link or seek to link an IP address with the identity of a computer user. In short, Google Analytics doesn't identify who you are, but it does track your movements on our websites.

How to disable cookies

You can stop cookies being downloaded on to your computer by selecting the appropriate settings on your browser. However please note that if you do this you may not be able to use the full functionality of this website.

There is more information about cookies, including how to delete them on the website aboutcookies.org. You may also opt out of being tracked by Google Analytics.

Consent

By using our website you consent to collection and use of any information you provide to us by EFAA Limited for the purposes described above. If we amend our privacy policy, any changes will be published on this web site. If at any time you wish to update the information which we hold about you, or if you wish to stop receiving information from the EFAA, please contact us.